Designing Spaces.

Building Brands.

Homes. Products.

Fixtures.

Interiors with Color & Character

Person at a round table writing on paper in a modern room with curved railings and large windows

Based in Totronto, Canada

Interior design, packaging, retail environments & physical brand experiences.
Based in Staten Island, NY • Working across NYC & beyond

How can I help?

Services

What I Design

Homes.

Interiors with Color & Character

Thoughtful spaces designed for real life, not just for the photograph. From a single room to a full home, I create interiors that balance function, comfort, personality, and a strong point of view.

Interior Design · Space Planning · Materials & Finishes · Furnishing · Styling

Products.

Products People Want to Pick Up

Packaging and products that make a brand feel tangible. From early concepts through final execution, I help translate a brand's personality into physical products that feel memorable, considered, and unmistakably theirs.


Packaging · Product Concepts ·
Creative Direction · 3D Visualization

Fixtures.

Brands, in Physical Space

Retail environments and fixtures designed to make brands tangible.

I bring together storytelling, customer experience, functionality, and production realities to create retail environments that look beautiful and work hard.


Retail Design · Fixture Design · Visual Merchandising · Experiential Design

How can I help?

Service

Areas of Work

Selected Work.

A few projects from a career spent bringing brands and ideas into the real world.
Blue bench beneath a wall of framed art, lit by a star-shaped light in a modern gallery

TIFFANY & CO.

Blue Book Exhibition · New York

Open jar of light blue cream with white lid on a blue background

SUNDAY RILEY

Product Packaging · Houston

Bright cosmetics store interior with skincare displays, mirrored counters, and product shelves under soft lighting

BAREMINERALS

Retail Store · Jakarta

Meet the Designer

Hi, I'm Heather.
I'm a designer who has spent the last 15+ years making brands tangible. I've designed retail environments, visual merchandising, packaging, fixtures, exhibitions, and interiors for brands across beauty, fashion, luxury, and lifestyle. Over time, I realized the part I love most isn't any one category.

It's the translation.

Taking an idea, a feeling, a brand, or a person's personality and figuring out how to turn it into something you can actually see, touch, walk through, live with, and remember.

That's what HPF Design is about.

Beautiful things that also make sense. Thoughtful design without the unnecessary fuss. And spaces and experiences that feel like they could only belong to you.
Woman smiling at a laptop in a cozy home office with books and soft sunlight
Everything Physical Tells a Story.
For me, design isn't confined to one category. It can be a home, a product, a retail environment, a fixture, or even an event. Every physical touchpoint shapes how we experience something: how we move through it, what we notice, what we remember, and ultimately, how it makes us feel. I like design that feels personal, full of character, and a little unexpected. The kind of detail that makes you stop for a second and smile.

HEATHER GRANBERG 

Creative Director, Founder

Let's Talk about it.

Have an Idea? Let's make it real.


A room you've been meaning to transform? A product that needs a point of view? A retail experience that isn't quite there yet? Or a brand that needs to exist somewhere in the real world?

You don't need a perfectly formed brief. Tell me what you're thinking, and we'll figure out the right next step together.