HPF was an in-house senior designer for M·A·C creative visual merchandising department.
Featured project includes Shadescents campaign across multiple fixture & store types.
M·A·C introduced a collection of fragrances and lipsticks that are offered and displayed together as a stylish duo.
Inspired by the packaging and striking campaign photoshoot, we extended the concept to all retail touchpoints.
Shades and scents unite in a collection of fragrances that capture the essence of cult-favorite Lipsticks.
Chief Creative Officer James Gager led the campaign, supported by his talented team of specialists – including HPF.
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