HPF was an in-house visual merchandiser for FENDI Americas.
Featured project includes a bespoke window display design for a fur trunk show in NYC.
Brief
An elegant integration of time-honored artisanal fur methods and contemporary design features. This refined window display was crafted with fiber optic lighting.
Solutions
We delved deeply into FENDI's rich legacy, crafting innovative concepts to narrate its story to the New York consumer.
About
Back in 2011, fiber optic lighting was cutting-edge technology. Fast forward 15 years, our unique window concept still exudes elegance & contemporary flair.
Credits
The VP of Merchandising, North America led the project, with design & production support from HPF.
